We are a values-driven organisation. Our personnel function with these distinctive core values as guiding principles. These values also guide WO in personnel and partnership selection, and they allow our leaders to provide help, direction, and, where necessary, correction, in terms of decision-making and ministry operation.

Watch this video to see a pictorial illustration of our values and distinctives.

All personnel are expected to be familiar with these values that are based on the following core principles:

Our Values

faith and initiative

Faith and Initiative

We believe that God has called us to serve him responsibly with faith, vision, and initiative. We therefore value the specific callings and ministry vision that he has given to our personnel. Founder Len Jones proved that great things can be accomplished through faith and prayer.

teamwork and relationships

Teamwork and Relationships

We recognise that effective Christian ministry is best accomplished in relationship with others. We therefore value every effort to work together harmoniously in teams and to maintain the unity of the Holy Spirit. We also value working in partnership with other mission agencies and the various expressions of Christ’s body for God-honouring outcomes.

body of christ

The Body of Christ

Jesus Christ is building his church from people out of every nation, tribe, people, and language. We therefore value the body of Christ and seek to do all that we can to encourage, strengthen, equip, and challenge believers from every nation to fulfil Christ’s Great Commission. We seek to intentionally foster transformational church planting movements among unreached people groups.

leadership and accountability

Leadership and Accountability

We believe that God has made Jesus Christ the Head of all. He has also placed leaders in World Outreach to model his lifestyle and to give oversight, supervision, and point of accountability to the ministry. We therefore value those whom God has called to leadership in our teams, fields, regions, and international oversight.

flexibility and innovation

Flexibility and Innovation

We recognise that biblical principles are inviolate, but in an ever-changing world ministry, methods must evolve in order to meet felt needs and cultural distinctives. We therefore value willingness to change methods and practices when necessary to accomplish God’s vision and purpose.

integrity and stewardship

Integrity and Stewardship

We are deeply conscious that all we have and are has been given to us by God and that one day we will give an account to him of the way that we have managed this trust. We therefore value the personnel and resources that he has entrusted to us. We believe that Jesus has called us to serve him with honesty and sincerity, always seeking to bring honour and glory to his name. We therefore value an exemplary lifestyle and every effort to maintain integrity in word and deed.


Spirituality and Character Development

We believe it is crucial that every believer maintains a vibrant personal relationship with Jesus Christ. We therefore value the importance of prayer and fasting, studying the Word of God, and regular worship. We also value the gifts of the Holy Spirit functioning in our ministries and expect God to work miraculously on our behalf as we continually seek the anointing of the Holy Spirit.

Our Distinctives


Unreached People Group (UPG) Focus

We focus on peoples within the main cultural and religious blocs who lack indigenous communities of believers able to effectively evangelise and disciple their own people groups without external help.


Holistic Ministries

Practical care, evangelism, and church planting ministries combine for transformation of communities and people groups.



We train and equip pastors, leaders, and children’s workers among the unreached. Our personnel receive training and coaching, particularly for cross-cultural mission.

field-driven initiatives

Faith-Driven Initiatives

Vision, ministry initiatives, and strategies come primarily from the field in response to the specific needs of unreached people group.



We have personnel from many cultural backgrounds at all levels of ministry involvement and leadership.

global partnerships

Global Partnerships

Partnerships are initiated with local churches, other ministries, and mission agencies to accomplish strategic outcomes.



We believe it takes more than enthusiasm to be a good missionary. Commitment is essential and so is character. And most important of all, we need the power of the Holy Spirit. Our missionaries are opening their hearts to all that God has for them, in ministry and in mission. Many are experienced Christian leaders who are acknowledged as trailblazers in cross-cultural ministry.



World Outreach is accountable to an independent board of Christian leaders for policies and procedures. A team of senior World Outreach personnel is responsible for the management of the mission.



Sound stewardship is the hallmark of our ministry. We seek to be responsible in our management and highly cost effective in the promotion of our personnel and their ministry. We honour any stated designation. In the event that an appeal is oversubscribed or a ministry ceases to function, the funds will be redirected to the project or missionary that most closely approximates the intent of the donor.