New Logo and Tagline
The logo represents a number of things:
Note the ‘O’ embedded in the ‘W’ which captures both the W and O of World Outreach.
The two wings of the ‘W’ are representative of arms reaching out to God in worship and prayer.
The logo also illustrates the process encapsulated in the mission statement. One side of the ‘W’ signifies the WO field personnel (missionaries) reaching out to an unreached people group. The ‘O’ or circle in the middle represents the process of evangelism and disciple-making. The other side of the ‘W’ speaks of the reached people group then going out to reach other people groups.
It encompasses the past (‘since 1932’), the future (‘advancing’) and our central mission (‘the Cause’), which is another way of saying the Great Commission.